WHO IS JON COON?

In 2009, Roche managed the “WHOISJONCOON?” campaign at the University of San Francisco. The campaign was for ASUSF President candidate Jon Coon. The campaign implemented new forms of social media, marketing, and advertising in order to bring out new faces to the polls as well as showcase a different perspective for a campaign. For an in depth break down of the campaign scroll down.

• Concept:

With previous ASUSF elections only bringing out a mere 10% of the student body, Roche brought a team of students and inspiring artists together to bring a fresh new perspective to the ASUSF elections. The campaign slogan, “Who Is Jon Coon?” defined Jon Coon not only as a candidate but also as an involved student with an outstanding local network. An in depth website was created in order to direct voters to an outlet where they would be able to contact, understand, and socialize with Coon. On a daily basis, www.whoisjoncoon.com received upwards of 200 unique hits. Utilizing new social media outlets Facebook.com, Twitter.com, as well as personal blogs and videos, the WHOISJONCOON? campaign re-defined how voters received their information regarding candidates.

• Target Market:

University of San Francisco Undergraduate students

• Tactics (See points below)

Look Book photo shoot

Roche teamed up with 6 USF Undergraduate females and formulated a classroom like setting. Each model wore the WHOISJONCOON? t-shirt as well as used one of the photos as their default picture during the campaign. Pictures were shot by Dylan Bartolini-Volk, a young up and coming photographer in Marin County.Prior to the release of the Look Book, a video teaser was released in order to create hype.

During the shoot:

Final Product:

On Campus event:

An on-campus event at USF was coordinated, programmed and promoted. The performance was by J-billion, a local San Francisco Hip-Hop artist.

Off-Campus event:

An off-campus event was coordinated, programmed, and promoted. The event was

Webisodes

A series of videos of Jon Coon were filmed and edited by Jon Coon. Videos were released for two weeks at 8pm via www.whoisjoncoon.com

All videos were filmed and edited by Ben Einhorn (far right) and Tom Roche (not pictured)

Episode #1

all episodes can be viewed here

SEO (Google)

With an immense amount of unique hits to www.whoisjoncoon.com, he now sits comfortably at the top of Google.

For Jon’s perspective of the campaign click here